Email marketing for ecommerce sites | WHY IS EMAIL MARKETING IMPORTANT For E-COMMERCE Websites

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Email marketing for ecommerce sites: They say email marketing is a thing of the past. We say Emails outperform Twitter and Facebook when it comes to selling online.

Do you still think emails are a thing of the past? If you still think so, this blog will help you clear all the misconceptions you might have about emails being ineffective for an eCommerce business. As a matter of fact, emails are one of the most trusted methods that online marketers rely upon for crunching big numbers in sales.

This is just one odd statistic. There are virtually countless other numbers to back the claim that email marketing is important in eCommerce. Let’s have a look at a few of those statistics about Email marketing for ecommerce sites.

Email marketing for ecommerce sites

Great ROI

Talk about any of the marketing channel and emails stand atop all of them in terms of bringing huge ROIs. As a matter of fact, according to a recent research.

Why such high numbers? The simple reason behind this figure is that with email marketing you can choose to target a particular segment on your list. The fact of the matter is that you can use emails in quite a number of ways to reach your potential audience. From newsletters and drip emails to abandoned cart reminders and festive discounts – there’s so much that you can do using these emails.

More Effective Than Social Media

When it comes to effectiveness, email marketing proves to 40X more effective than social media channels like Facebook and Twitter (McKinsey). So, you can see how effective emails are for businesses.

While social media is a great way to build a connection with your potential customer, but still everything is in open and more distracted space. Whereas when you are using emails to connect with your customers, you are in their private inbox – it cannot get any closer than this!

More Conversions

The effectiveness of a marketing channel is measured by the revenue it drives. And, according to Monetize email marketing drives more sales than any other marketing channel. This goes to prove that emails are the best thing for an e-commerce business.

Emails allow you to build a relationship with customers. As your emails are present in a personal space of the customer you can eventually build a connection with them, and gain their trust. And, this trust plays a big role in their purchasing decisions. In fact, if a Nielsen study is to be believed then more than 66% of customers online prefer to buy products from a brand they are already familiar with. Emails provide you this opportunity to become familiar with them!

Now the question is – how can a business make the most of email marketing? After all, if it was just about sending emails then every business would be making money hand over fist.

Know Your Customers

Before you interact with your audience using emails, it becomes important to know what their needs are. You can use sources like Google Analytics, Facebook Insights and more to gather information about your audience, and use this information to craft engaging content for your customers.

Information from these sources can play a massive role in creating content for your emails. Based on their interests, demographics and more you can plan your email campaigns and hit the bulls eye!

Know Different Types Of Emails

become familiar with the different types of emails. We all know about the good old promotional emails, but there are a few other types as well –

Relationship emails like newsletter, product updates, relevant information and more

Transactional emails like subscriber signup confirmation, welcome messages, acknowledgments and more

You can send these different types of emails to your customers from time to time to keep reminding them of your presence.

Best email marketing tool in 2021?

In my opinion the best email marketing services in 2021 are:

  1. MailChimp 
  2. GetResponse 
  3. ActiveCampaign 

I will explain why these 3, what are the main differences between these 3 email marketing services. You can use anyone of it for Email marketing for ecommerce sites.

Main features of MailChimp are:

  • Email Designer
  • Reports
  • MailChimp Editor
  • Social Sharing
  • Custom Forms
  • Email Client Testing
  • Mobile Signup Forms
  • RSS-to-Email
  • MailChimp Mobile
  • MailChimp Coupon Scanner
  • Campaign Archives
  • Merge Tags
  • MailChimp Snap
  • Automation
  • Social Profiles
  • Integrations
  • MailChimp VIPs
  • SMS for Events
  • Geolocation
  • Segmentation and Groups
  • Multi-User Accounts
  • A/B Testing
  • Delivery by Time Zone
  • Spam Filter Diagnostics
  • Email Beamer
  • Subscriber Profiles
  • Email Delivery
  • Email Templates

Main features of GetResponse are:

  • Email Creator
  • Email Intelligence
  • Autoresponders 2.0
  • Responsive Email Design
  • Analytics
  • Forms
  • Landing Pages
  • List Booster
  • Webinars
  • A/B Testing
  • Inbox Preview

Main features of ActiveCampaign are:

  • Marketing automation
  • Built-in integrations
  • Conditional email content
  • Onsite/In-app contact tracking
  • Contact location/travel tracking
  • Drag-and-drop email designer
  • Newsletters
  • Smart autoresponders
  • Campaign, contact, and list reporting
  • Live ecommerce data to emails
  • SMS marketing
  • Advanced segmentation & targeting
  • Custom forms
  • Automated series
  • Free phone, live chat, email support
  • Social media monitoring & reaction
  • Free one-on-one training
  • Contacts based on ASL
  • CRM & Sales automation
  • Free email templates

At this point, you may already get an idea of what each can do, so the best thing is to try one for yourself and see if it suits you and you are ready to do Email marketing for ecommerce sites.

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